Category Archives: Collaborations

Seven For All Mankind + Mika Ninagawa

Say WHO? Seven For All Mankind has teamed up with Japanese still life photographer Mika Ninagawa. The collab highlights some pretty brilliant photo real prints on t-shirts and a pair of short shorts with printed pocket lining (even if the lining hangs out a tad too much to work). Jeans feature a black-on-black floral print for ladies and an edgier vine print for men.

While the prints are on-trend and impressive in the photo real department, I can’t help but think that a collab with such a photog-talent might have been better suited for say, a graphic t-shirt brand. And while printed denim is very much happening for Fall 10, the J Brand x Proenza collab kind of puts this collab’s printed denim to shame!

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The Standard Boardshorts by Quiksilver

Any Standard boys out there? Quiksilver and The Standard Hotel have partnered up again for the second time to offer a collab of retro boardshorts. The limited edition series features original boardshort styles from the 70s and 80s with modern fits, fabrics and technology. 4 styles are available for $75 a pop, and available at poolside vending machines at The Standard Hotel in New York, Los Angeles, Hollywood and Miami Beach. The color palette for each style reflects 1 of the 4 hotel locations. Not like that matters though; the boardshorts are pretty rad to begin with.

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Grassroots Denim: Imogene + Willie

So to add to J.Crew’s current winning streak, they’ve inked another exclusive with denim brand Imogene + Willie. Say WHO? There’s good reason you don’t know them, yet. Imogene + Willie is the brainchild of Matt and Carrie Eddmenson, artists and designers that over the years developed and produced premium denim for Levis, JBrand, Replay and Girbaud, to name a few. So yeah, they know their stuff on denim. Now the lovers reside in Nashville, Tennessee and since 2009, have dedicated themselves to producing and selling the best denim and lifestyle products in the world. They live in the attic above a retro gas station which serves as their retail concept and is also where everything happens (there’s a bathtub on the patio for finishes). How’s that for homespun? While I have yet to see it with my own eyes, their website alone makes me LOVE this concept and want to buy into it. There’s also a great video that encourages you to “Wash your jeans like real people”. It’s said that when you walk into their shop, they tell you the story behind every single piece. “They make you feel like you have already worn the jean or shirt all your life, and then you realize that you will.”

So back to the collab with J.Crew. 2 Imogene + Willie jeans for men (sorry ladies) will be out at the end of August, retailing for $350 and $425. To my knowledge, I think this is the first time Imogene + Willie is going to be available to the masses (sort of), since I believe current distribution is only out of their Nashville shop. They say they want to stay small but have recently made celeb fans out of Sheryl Crow and Gweneth Paltrow. I really hope they stay small.. without having experienced the homegrown approach myself, I’m already a fan. Perhaps now is the time to take a trip to Nashville.


Imogene + Willie for J.Crew

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Bulletproof or Camouflage? Moncler x Pharrell Williams

Tired of military? Moncler x Pharrell Williams has the solution with their latest collaboration, featuring “pacifist bulletproof” vests. At €520, two of the bulletproof styles are already sold out at Colette after launching last week. But just in case you’re still in the trenches, there are some serious camouflage puffer jackets and vests still in stock.

I’ve got to say that the Moncler x Pharrell bulletproof styles are pretty bad ass. 3.1 Phillip Lim had a similar vest in the Fall 10/11 collection, and I remember liking the idea of armor for menswear, even if Phillip Lim’s style looks kind of smock-like.

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Liberation Par Karl

Just arrived in NY from Paris and I have to thank Air France for providing me with a free copy of today’s Liberation newspaper, which Karl Lagerfeld guest edited. While I didn’t exactly read it cover to cover, the Kaiser’s illustrations throughout the 24-page paper have an impressive voice across all sections from economy to soccer. Oh and of course the Coca-Cola Light by Karl Lagerfeld ads are in there too. Which reminds me that I have a very special Karl Coke delivery coming to the NY office tomorrow.

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Polo’s Legends Clinic: Talk to Boris Becker Live Today

Polo Ralph Lauren has one hell of a marketing team, and has been at the forefront of technological advancements like their touch-screen store windows which launched a few years back.

Now they have a concept called “merchantainment” which blends the world of being a retail merchant and entertainment. Clever guys! The newest development in merchantainment involves Polo’s online Legends Clinic which will feature 3-time Wimbledon champ Boris Becker live on ralphlauren.com to answer tennis related questions TODAY at 11am EST. The interactive tennis clinic with Becker will run for 1 hour. With 5 hours and change to go (from time of this post), there are already 47 questions lined up.

Becker has had a long relationship with Polo, starting in Wimbledon 2007 when he was the official brand ambassador and wore Polo exclusively for the tournament. But today, this type of brand ambassadorship is smarter and wiser. While not all tennis fans wear Polo, any tennis fanatic is probably interested in hearing what Boris Becker has to say about his career, game strategy, etc. I bet there will be a lot of people who log on today for the clinic, and that in turn will probably drive a lot of traffic to at least view, if not make purchases from Ralph Lauren’s Wimbledon Collection.

There’s only one small glitch – the links within the Wimbledon Collection to “Shop Men” and “Shop Women” aren’t working at the moment. Come on Polo, you have 5 hours and counting!

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The Cobrashop

Mark the “Cobrasnake” Hunter has done his part in elevating Los Angeles culture with his nightlife photography. Now he has his own shop – for reals! The Cobrashop opened to the public yesterday and is a wild and crazy mix of all things Mark.. from items from his Cobrasnake x RVCA line, limited edition and past collection pieces from Jeremy Scott and Shepard Fairey to a bunch of kitschy thrift items. There’s art installations (check the Cobrasnake mural), oh and Todd Selby made a guest appearance and signed copies of his latest book there too. The temporary shop is in the Hollywood & Highland Center (yes unexpected but also kind of Mark in that way) and will remain open through September.

Fun right? On the website, there are snapshots of hipsters in the garb that’s sold in the Cobrashop, which add a nice element to the street snapshots-meet-retail concept. Once a street photographer earns a strong enough following for his style, the next step is inevitably brand collabs and/or a kick-ass retail outlet. I’d imagine there will be a lot of snapshots taken this summer at the Cobrashop, perhaps a tome is already in the making.

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