Kanye West has turned over a new leaf. Gone are the days of shutter shades and neon brights. Now he rolls in slim black tailored Dior Homme suits, and his crew is required to too. Kanye launched the Rosewood Movement in July in anticipation of his latest album release, Dark Twisted Fantasy. On the fashion side of it, the Movement is to up the ante of sophistication amongst the hip hop world. On the media side of it, it means Kanye is trying on manners for once – a welcome change from a series of infamous outbursts. Will Kanye do for slim tailored suits what he did for shutter shades?
Category Archives: Artists
Say WHO? Seven For All Mankind has teamed up with Japanese still life photographer Mika Ninagawa. The collab highlights some pretty brilliant photo real prints on t-shirts and a pair of short shorts with printed pocket lining (even if the lining hangs out a tad too much to work). Jeans feature a black-on-black floral print for ladies and an edgier vine print for men.
While the prints are on-trend and impressive in the photo real department, I can’t help but think that a collab with such a photog-talent might have been better suited for say, a graphic t-shirt brand. And while printed denim is very much happening for Fall 10, the J Brand x Proenza collab kind of puts this collab’s printed denim to shame!
Behold the film from Scott Sternberg of Band of Outsiders. Set to a somewhat melancholic concerto piano, Sternberg goes deep with thoughts like, “It’s not a conscious effort to reject the standards of fashion.” Highlights include a lego-head man in a suit, perhaps plagued by society norms and a desk job. The film presents an honest and real vision that really resonates with customers and is part of what has made the brand achieve much success since its CFDA win for emerging menswear 2 years ago.
Burberry was one of the first luxury brands to “get it” in terms of relaying a luxurious lifestyle on their website. Art Of The Trench deserves all the endless praise it has achieved from the beginning, especially with relaying the brand’s heritage message to today’s street-obsessed culture. But now chief creative officer Christopher Bailey is up to something else with true WOW factor, that extends beyond the brand’s 3-D runway show in February and previous video look books.
Burberry’s Fall 10 ad campaign, shot by Mario Testino, is now digital and interactive on burberry.com. The photos below don’t do it justice – it’s something you need to see and “feel” to believe. The way you could move the screen to see different views, models walking, picking up bags or trench coat collars, is really kind of amazing. It’s as if you are going deep into the depths of every image to uncover another layer which would otherwise go unnoticed. The music set to this new feature really helps push the “feeling” element forward.
I can only expect that from this initiative, once Fall product is available, there will also be a link from the interactive campaign to buy product, much like the video look books did in the past.
In related news, Bailey has also launched an initiative that channels his passion for music. Burberry Acoustic features hand-picked emerging British bands which so far include Life in Film, Mitsy Miller and Ramona.
While there is no real visual evidence of a marketing tie-in on Burberry Acoustic, apparently some band members are wearing Burberry pieces mixed in with their own clothes. While that’s all good and fine, the recent Spring 11 menswear show video has also been added to the same area of the site. Placing runway right next to new music videos has me kind of puzzled. I’m all for groundbreaking fashion films, technology and music tie-ins; my only concern would be that too many different types of media might become overwhelming to the customers, depending on placement. For example, will customers be able to shop from the ad campaign, video look book, runway and by category? When it comes to videos, I feel like maybe 1 or 2 media formats are enough, more than that may become a bit excessive.
Tired of military? Moncler x Pharrell Williams has the solution with their latest collaboration, featuring “pacifist bulletproof” vests. At €520, two of the bulletproof styles are already sold out at Colette after launching last week. But just in case you’re still in the trenches, there are some serious camouflage puffer jackets and vests still in stock.
I’ve got to say that the Moncler x Pharrell bulletproof styles are pretty bad ass. 3.1 Phillip Lim had a similar vest in the Fall 10/11 collection, and I remember liking the idea of armor for menswear, even if Phillip Lim’s style looks kind of smock-like.
Mark the “Cobrasnake” Hunter has done his part in elevating Los Angeles culture with his nightlife photography. Now he has his own shop – for reals! The Cobrashop opened to the public yesterday and is a wild and crazy mix of all things Mark.. from items from his Cobrasnake x RVCA line, limited edition and past collection pieces from Jeremy Scott and Shepard Fairey to a bunch of kitschy thrift items. There’s art installations (check the Cobrasnake mural), oh and Todd Selby made a guest appearance and signed copies of his latest book there too. The temporary shop is in the Hollywood & Highland Center (yes unexpected but also kind of Mark in that way) and will remain open through September.
Fun right? On the website, there are snapshots of hipsters in the garb that’s sold in the Cobrashop, which add a nice element to the street snapshots-meet-retail concept. Once a street photographer earns a strong enough following for his style, the next step is inevitably brand collabs and/or a kick-ass retail outlet. I’d imagine there will be a lot of snapshots taken this summer at the Cobrashop, perhaps a tome is already in the making.
Edun is probably my favorite go-to eco/socially conscious label. From the very beginning of all things green to a deeper meaning and social initiatives to aid Africa, Ali Hewson and her rocker hubby Bono have been leaders in the market. Now they’ve got a few new tricks up their sleeves.
First, they launched a new website, and although it still seems to have some kinks – as in I can’t find a way to shop, you can view the lookbook which features models set to African backdrops, and as you scroll over their bodies/clothing, you see video shorts of natives mixed with the models in Edun clothing. I think it makes for a nice touch of transparency, both to the collection and the initiative.
Now onto tees. The Kenya Kids project features super cute hand-drawn designs from students in Kenya. 100% of the proceeds go to funding for school lunch and health care.
Another great initiative is Edun’s “Grow To Sew” t-shirt line, which launched last week in Barney’s New York. The t-shirts are both inspired by Africa and created exclusively in Africa, yet another initiative to make African apparel production a sustainable industry. The tees retail for $50 and 100% of the proceeds go to the Conservation Cotton Initiative in Uganda. A truly fashionable cause to buy into!