What’s Doin? Men’s Summer Retail

In case you missed last week’s May Retail Overview on Fashion Snoops, here’s a glimpse of my favorite trends for guys this summer. Ever since Spring 11 merchandise hit retailers, it has been a extremely commercial season. It certainly continues into summer with leading directions including utilitarian – a hybrid of safari/military reference – and sweat box which extends well beyond sweatpants. Ink blue is THE must-have base color; not to mention a nice shift away from black. Items stick to familiar territory such as cargo bottoms and plaid shirts. Screens consistently add interest such as new skull applications and industrial references. Discover these and a total of 33 trends here.

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Filed under High Street, Key Items, Prints & Patterns, Retail, Themes

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