Ermenegildo Zegna’s 3-D Fashion Show

Fashion has had its moments of 3D in the past (heck there’s also been 4-D), however up until now no one worked with James Lima (you know, of Avatar fame) on a fashion show. Although they say it’s the first 3-D fashion show, I believe Burberry had that title in February 10. NEVERTHELESS, the effect at Zegna looked pretty interesting.. as in I’m sure no model has ever appeared to have walked from the Great Wall of China onto a runway. The China connection was a celebration of Zegna’s 20th year of business in China. While the reference wasn’t reflected in excess on the surface, silky shirts, uniform jackets and utility belts nodded modestly to the Chinese Revolution.

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Filed under Designer, Film, Inspiration, Runway, Technology

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