Patterning the Streets: Joie Reinstein

Of all the street blogs out there, this one – Pattern-Recognition Posterous – stands apart with an inquisitive voice and depth of real ground-up trendspotting. As in you’re going to want to follow it RIGHT NOW.

As of September, Joie Reinstein, whom I had met over a year ago when I spoke to her class at Parson’s, embarked upon a journey titled Radicant Fashion: An Exploration Around the World in 120 Days. She has already conquered New York City, Paris, London, Copenhagen, Helsinki, Beijing, Shanghai, Hong Kong and Tokyo. Next on her list is Fukuoka, Los Angeles, Rio and Sao Paulo. But like I said, this isn’t just any street style blog. Joie seeks to bridge connections between the cities she visits and fashion trends from the ground-up, and answer questions such as, “Does something a guy wears in Rio affect a girl’s outfit in the Lower East Side of New York?” Interviews with local designers and influencers are also featured.

Here are some of my favorite excerpts from her inspirational project so far. Everything below (and much, much more) can be found at Pattern-Recognition Posterous.

PARIS: “Qui se ressemble s’assemble,” as in birds of a feather flock together. I could attest to this, especially as far as teens are concerned.

LONDON: 60s Jane Birkin or Rockabilly New Wave Mod?

COPENHAGEN: Print and texture mash up, PLUS interview with Rene Gurskov, creator of Rene Gurskov Men.

BEIJING: Matchy-matchy couples, interview with the designer behind local brand LiangSanshi (including insight on “The (Alexander) Wang Effect”).


SHANGHAI: Street style inspired by the nature of OSPOP footwear, *PROUDLY MADE IN CHINA*.

HONG KONG: The Wang Influence continues, best-dressed dudes and interview with blogger Joey Ma.

TOKYO: Dandy or Varsity Candy?


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Filed under Brands, Inspiration, Lifestyle, Street

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