INCing A New Kind of Press Preview

Macy’s in-house brand INC Men’s featured an original press preview for its Spring 11 collection. They teamed up with Richard Haines from the What I Saw Today blog and held a live sketching session, where models stood next to their illustrations and look book clips.

As designers and brands continue to seek out new ways to present their collections, I’m sure we’ll be seeing more “live” experiences like INC’s novel preview.


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Filed under Artists, Brands, Exhibits

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