It’s no secret that I’ve long been a devout Gilt Groupe member (read: addict). And while I had the old school experience of real-life American mall shopping on Black Friday, Gilt launched their very own Holiday Shop last week – a collaboration of sorts with Marie Claire editor Nina Garcia.
For 4 weeks, Gilt’s Holiday Shop will feature a new sale each week, which is “themed” according to the December issue of Marie Claire. The current sale features Color, and sales to follow include Cozy, Natural and Retro. Here’s a glimpse.
Ok so the Color theme is quite obvious.. you scroll down the page where green turns to blue, turns to orange, yellow, red, etc. You could search by product category – say scarves, hats, or leather – or by size. The selection is vast and covers mens, women’s, kids and home gifts from various price ranges, though you can’t narrow it down to those departments. (You could however do that on the more extensive Gilt-only part of the site which also allows you to shop by personality, for her/him etc. and by price.)
The thing that is missing here for me is that aside from a banner at the top of the screen, I see no connection between Marie Claire and Gilt’s themes. They are apparently the same, but I don’t have Marie Claire in front of me and even on their website, I only found 1 article about the Nina + Gilt feature.
Gilt is surely at the forefront of flash sales and the team-up with Nina Garcia has potential and value with a curated perspective. However I need to see a greater magazine tie-in here, which is something that’s also been lacking in Gilt’s shop-by-trend sales. I would love to see a pretty picture or trend collage that entices shoppers not only from a have-to-have-it product standpoint, but from a broader perspective that combines online shopping by product and the beauty of magazine editorials.
You absolutely NEED to take 8 minutes out of your day to watch this video. It is AH-mazing. It is WOW and then some.
In celebration of Ralph Lauren’s 10 years of polo.com, last night the Ralph Lauren flagships in New York and London held identical 4-dimensional installations on the facades of each store, featuring total groundbreaking technology that is nothing short of spectacular. You do not need to be a Ralph Lauren fan to appreciate this.
I am still in awe of just how beautiful this installation was, and I didn’t even see it in person. The techno mastery is beyond my comprehension and puts any and every other light show to shame.
First off, transforming any facade into a Beaux Arts building is nothing short of an architectural masterpiece, not to mention the glorious chandeliers that staged a brief runway show.
I liked the buildings “wrapped up” in a RL horseshoe belt or dripping in ties.
And then the polo players that phased into the logo.
The triumphant soundtrack was all the more fitting particularly at the end with a rolling collage of Ralph Lauren brand imagery.
The cameo of Ralph waving out the window at the end was a little cheeky, but ultimately the show was spectacular beyond belief. It’s impossible to watch something like that and not come away with appreciation for what is one of the world’s most successful brands. Ralph Lauren has always been at the forefront of technology and I look forward to seeing his universe evolve into the next decade of digital mastery.
This week at Fashion Snoops, we’re presenting the seasonal themes for Spring 12 menswear. While there is a lot to talk about and the main headline grabbers gravitate towards the athletic, nautical and military or safari inspired, one of my personal favorites of the season is GLUNGE.
What? Glunge. It’s a new-ish term being used to describe the mash-up of grunge and glam rock. See below.
They hybrid mix is part Kurt Cobain grunge factor, and part glam rock which has always been the signature of say, Rick Owens. What I think is interesting about it is that a lot of New York designers got into it including Nicholas K, Buckler, Duckie Brown and Mik Cire by Eric Kim. The look is definitely dark and moody with a color palette that is exactly that, and emphasis is placed on loose layered silhouettes. Here are some more examples.
Buckler, Spring 11
Duckie Brown, Spring 11
Miharayasuhiro, Spring 11
Nicholas K, Spring 11
Rick Owens, Spring 11
Rick Owens, Spring 11
While it is true that some like Rick Owens have cultivated a dark and edgy gothic look to become a signature brand aesthetic, I do find it intriguing that a number of New York collections have gravitated towards Glunge which otherwise we really didn’t see in the European collections. It’s interesting that it’s happening right now because we are coming off of heritage everything which was generally a crisp and clean look and Glunge is the total opposite. It just feels new, and right. I think it will speak loudest to the young men’s market and be driven by dropped crotch pants, draped jersey knits and hoods. And if that doesn’t suit, there will surely be no shortage of bermuda shorts out there.
Macy’s in-house brand INC Men’s featured an original press preview for its Spring 11 collection. They teamed up with Richard Haines from the What I Saw Today blog and held a live sketching session, where models stood next to their illustrations and look book clips.
As designers and brands continue to seek out new ways to present their collections, I’m sure we’ll be seeing more “live” experiences like INC’s novel preview.