You’ll have to excuse the delay in this post. I had every intent to get this out before the World Cup kicked off yesterday, but seeing that I live in France and France was playing in the 2nd game, I had to attend to an event. The score was 0-0, how very French! Anyhow, the world’s most popular sporting event (not exactly mine) has numerous apparel collaborations to celebrate World Cup 2010.
The big guns – Adidas and Nike have the event covered from all angles from specific websites to “kits” or “packs” consisting of World Cup product by city or country. Today marks the launch of 4 regional adidas Consortum adiCup packs for Berlin, London, New York and Tokyo. The packs consist of a bag, Votary trainers and a regionally designed jersey. There is also a special pack to be released for the World Cup finals. Nike’s World Cup Team Kits (featured in Fashion Snoop’s Magazine section) feature hoodies or track jackets and footwear designed by artists for the USA, South Africa, France, the Netherlands, Brazil and England. Another point goes to Nike for their Stadium concept.
Umbro launched The World Champion’s Collection featuring seven nations who have previously won the World Cup. Like Nike, they employed an artist slant to the polo shirts, which were done in collaboration with graffiti artists, cartoonists, tattoo designers, record label owners, illustrators and club night innovators for each country.
And speaking of polos (and slightly more conservative World Cup support) Fred Perry got in on the action with the World Cup Edition Polo range. The line of 12 polos represents the colors in the national team kit for the “top teams” and features the country’s name below an oversized laurel.
Those looking for something slightly more nostalgic and less representative of soccer jerseys, perhaps the Football Legends collection from French Connection is for you. A tight line-up of 3 t-shirts feature black and white photographs of Pelè, Bobby Moore and George Best.
And now for something unexpected for the fashion set. There’s an actual fashion-meets-soccer magazine called SEPP, which is released every 2 years for the World Cup or Euro Cup. SEPP is edited by Markus Ebner from Achtung, and it’s apparent that his ties with designers like Lanvin, Karl Lagerfeld and friends prove valuable for the magazine’s 2010 edition. The magazine commissions designers to create designs, sketches or shoots related to all things soccer. Goal!