On Friday I posted about the Gap + CFDA/Vogue Fashion Fund’s latest designer partnership. The featured designers (recipients of the 2009 award) present a broader range of merchandise than ever before including menswear from Patrik Ervell.
The last time I mentioned Patrik Ervell was back in April when he had just launched a nifty online shop. As Patrik Ervell menswear is now available at the Gap in NYC for the rest of the month, I thought I’d take a moment to highlight such a talented, and still relatively new, menswear designer.
While we may generally associate Ervell’s “modern” aesthetic with being clean and without much detail, his clothes propose the contrary, sort of. Set to a usually cool and pure color palette, every sportswear item is clean – perhaps at first glance – but the details of each garment are well thought out and often paired with innovative materials. Reinventing the windbreaker has become somewhat of a signature included in every collection.
Patrik Ervell is currently sold at Opening Ceremony, Barney’s, Harvey Nichols in Hong Kong and a couple retailers in Sweden in addition to his online shop. Seems to me that Patrik Ervell has a good thing going here, and has a lot of potential in the world of (modern) menswear. And of course the Gap collab doesn’t hurt to elevate Ervell’s profile.