I recall the days of premium denim quite fondly, where any brand who was anybody installed a denim bar to their retail store format. While those days are long gone, now we’re seeing online platforms implement a similar denim bar concept.
Introducing the Denim Bar from MY-WARDROBE.COM. You might be thinking that this sounds a tad familiar. Just one month ago, NET-A-PORTER launched a painstaking similar concept for women called the Denim Boutique, which shares a lot of similarities with my-wardrobe’s Denim Bar.
Here’s what’s on tap over at my-wardrobe.
The Style Rundown – the lowdown on fits, what body type each fit is best for and a celebrity that wears each particular style. There’s a video component, but I found it to be more unnecessary than informative, a video for video’s sake.
The Brand Guide – kind of nice, but really I don’t think anyone questions who Levis is anymore. Did you know MY Wardrobe only has 6 men’s denim brands? Acne, APC, King Krash, Levis, Nudie and PRPS. Nice lineup, though it seems a little slim pickens, right?
And that’s not all! There was also a temporary 2-day pop-up shop last week on Carnaby Street in London to celebrate the launch of the Denim Bar on my-wardrobe. There is a ladies equivalent of the Denim Bar but the pop-up was only dedicated to menswear. Seems like we’re experiencing a shift from brick-and-mortar stores to more online denim retailers, keep denim bars on your radar!