Bow Ties for Gentleman That Blog

Does the Brooks Brothers man blog?

A new collaboration between Brooks Brothers and men’s etiquette blog Social Primer begs the question. The result is a collection of 16 reversible bow ties launching May 19th to be followed by a Fall collection.

I think the line is great for the Brooks Brothers man, but the connection to Social Primer, I’m just not sure.. somehow I don’t picture such a distinguished BB man turning to the blogosphere for reference on manners, conversation or social etiquette (afterall, he’s already distinguished isn’t he?).

However I will say that we’re still in that period where most brands haven’t figured out how to market themselves in accordance with social media, and for now the gold standard remains Burberry’s Art of the Trench. I’m not sure how much new traffic will be generated to Brooks Brothers from Social Primer, but for the meantime I think these bow ties will do well at retail.

Advertisements

Leave a comment

Filed under Brands, Collaborations, Lifestyle, Luxury, Websites

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s