With Coachella behind us and a slew of summer festivals on the way, H&M is launching its first festival-inspired line for its annual Fashion Against AIDS collection. And while guys wardrobes don’t get quite as much festival attention as the girls, we’re kind of excited to see what’s in store for guys.
H&M’s FAA line includes clothing for ladies, men and accessories (that go as far as sleeping bags if you didn’t think they were really serious about festivals). The ad campaign speaks well to the theme, with Lou Doillon and Lizzie Jagger as bohemian festival goers and model Josh Beech. Jean shorts and faded shirts coming to an H&M near you on May 20th in the Divided department of 200 H&M stores worldwide.