Word To Your Mother: 5 Eco Faves for Earth Day

In honor of Earth Day, show a little respect with our list of 5 Eco Faves. From the early adaptors to the newcomers, the companies listed below draw upon some part of the eco trend, from eco-friendly materials or manufacturing to organic and recycled materials, Fairtrade production and social initiatives. You may notice that our list for menswear is a tad shorter than our list for womens… seems to be that menswear is a bit slower to adapt eco lines.

EDUN is Ali Hewson and Bono’s brand which utilizes organic cotton and has increased Africa’s presence as a viable source of production for fashion. The menswear line is re-launching next month.

2. John Patrick Organic
“I envision a world in the near future where people won’t ask “is it organic?” but say “of course, it’s organic!”

3. Loomstate
Loomstate is pioneer in creating demand for certified organic cotton and using socially and environmentally responsible methods of production. Also one of the first denim brands to use organic cotton.

4. Puma
Just last week Puma announced a new sustainability plan called the S-Index which will act as a measurement tool to rate Puma’s sustainable products. The “Clever Little Bag” is a part of the initiative, designed by Yves Béhar as an environmentally friendly package made of cardboard with a recyclable polypropylene bag. “The Clever Little Bag” is set to launch in 2011.

5. Christopher Raeburn
Christopher Raeburn is young British designer becoming well known for creating ethically-aware men’s and womenswear collections. Utilizing re-appropriated military fabrics, the results are functional and well-made outerwear with a futurist edge.


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Filed under Brands, Celebrities/Models, Eco

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